Tobii eye tracker laptop prototype

Salon Science features an article called "New tracking technology knows when, where your eyes look" by Peter Svensson of the Associated Press that describes a laptop prototype by Tobii Technology Inc. Tobii eyetrackers are commonly used in academic research in areas such as psychology, vision, and marketing. For example, at Haskins Laboratories in New Haven, Connecticut, eyetracking is a frequently used methodology in cognitive science research related to reading, attention, and perception. The laptop prototype uses a combination of cameras and infrared light sources to help track gaze and determine where you are looking on the screen.