And speaking of the brain, WIRED SCIENCE has a small story by Mark Brown that reports on a study thats attempt to use functional magnetic resonance imaging (fMRI) to help understand the "uncanny valley" effect. This is a term coined by robotics professor Masahiro Mori related to reports that as androids become more human in appearance there is a purported drop in "likeability" on the part of human observers. The study, led by Ayse Pinar Saygin of the University of California, San Diego, was an attempt to explore the underlying brain bases of this phenomenon. Check out the WIRED SCIENCE article to learn more. As usual, results like these appear to be much too preliminary to be more than speculation or amusement for the tech media and those that follow them, such as the IS Group blog and me.
Tuesday, July 26, 2011
Why brains get creeped out by androids
And speaking of the brain, WIRED SCIENCE has a small story by Mark Brown that reports on a study thats attempt to use functional magnetic resonance imaging (fMRI) to help understand the "uncanny valley" effect. This is a term coined by robotics professor Masahiro Mori related to reports that as androids become more human in appearance there is a purported drop in "likeability" on the part of human observers. The study, led by Ayse Pinar Saygin of the University of California, San Diego, was an attempt to explore the underlying brain bases of this phenomenon. Check out the WIRED SCIENCE article to learn more. As usual, results like these appear to be much too preliminary to be more than speculation or amusement for the tech media and those that follow them, such as the IS Group blog and me.
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